MARKETING: COLLAB WITH SNMH

Collaboration with the Smithsonian National Museum of Natural History

Project: Create a marketing plan to help increase traffic to the Smithsonian National Museum of Natural History. My team and I were assigned to target teens and young adults in the District of Columbia, Maryland, and Virginia (DMV) areas. 

Strategy: Conducting a focus group and sending out a survey to uncover the possible reasons for the lack of representation among this segment. 

Solution: By leveraging social media, partnering with universities around the DMV, and creating opportunities to network by offering after dark events with live music or other incentivizing offerings.